In an era of hyper-digitalization, brands have optimized for visibility, reach, and performance yet lost touch with meaning. We’ve confused engagement with impact, and attention with emotion.

In this talk, I want to explore how the next evolution of marketing is moving back to the physical: to experiences that feel real. From AI saturation to the rise of in person connection, I’ll share why emotion, storytelling, and presence will define the next decade of marketing.

Agustín do Rego, Marketing Lead at W3G and Sky Marketing Team (formerly MakerDAO).